Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

On the heels of Google buying Wildfire?and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is?up to $92 million over a period of three to four years, with a quarter of that amount, $23 million, coming up front. We hear the purchase agreement has been signed and the pair are now marching towards a close at the end of this month.?The rationale behind the deal is clear:?when brands buy ad placements on Gannett properties, it could use BLiNQ to also sell them ads on social sites and collect a solid margin.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8kU6gUkfA84/

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